For many people, the thought of placing their home on the market for sale would be the last thing they would dream of doing at this time of year. There is so much to think about with school events, Christmas shopping, seeing family…the list just goes on and on.
But what if you’ve seen the perfect home just go on the market? What if your circumstances have changed and you HAVE to place your home on the market now, despite the time of year?
Or, maybe you are thinking you will get Christmas out of the way and then look to list your home in the New Year.
There are some incredible advantages to placing your home on the market this time of year and in this blog post I will go through some of them.
At Roberts & Co we have always loved this time of year. Why? Because at this time of year we get to work with the really SERIOUS buyers…the ones that aren’t just window shopping…the ones that NEED to or HAVE to buy. We are finding currently that demand from buyers is high. Our biggest problem is the amount of stock coming to the market to satisfy that demand…or lack of!
Yes you guessed it, lots of people are delaying listing their home until the festive period is over, but actually you could be missing a trick by doing this. We have all these lovely buyers ready to go. Their Rightmove alerts don’t switch off for the festive period! Their Roberts & Co email alerts are still pinging into their inboxes! If you want to put your home on the market at a time when competition is limited- then the time is NOW!
Furthermore, the festive period is a great time to have your property listed on the portals because at this time of year there are there more people off work than any other, sat at home, stuffed with turkey and already getting bored of playing charades with Great Aunt Gertrude. So when Grandad starts to snooze on the sofa and the rest of the family are watching the queens speech, it isn’t uncommon for portal visit statistics to go through the roof. Rightmove reported in 2019 that in the period from Christmas Day to 2nd January, visits to their website increased by a whopping 231%! Now if that isn’t great exposure for your home then what is?
So what is the plan if you wish to take advantage? Step one- get your photos done NOW. Before the decorations go up, before you have Christmas gifts lying around. The photos can be taken now but can be used in 1,2,3 or 4 weeks time. It may be that you decide to launch your property on the market on Boxing Day to make the most of the surge in views on the portals…still get your photos, video and floorplan done now…honestly, we don’t mind waiting! We would rather YOU be comfortable with the time of year you start conducting viewings at your home, we just don’t want you to miss a trick!
We would love to speak to you if you feel this strategy could work for you. Please call one of our branches on 01772 746100 or 01772 977100 to speak to a member of our team.Share Article
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